Goldfields Mall truly is the Heart of Welkom. But its appeal stretches beyond the greater Welkom and surrounds to attract a population of some 400 000 people, coming from as far afield as Hoopstad, Bultfontein, Kroonstad, Virginia and Hennenman.

The centre is anchored by major retailers such as Checkers, Woolworths as well as stores in the Edcon, Foschini, Truworths and Pepkor Groups. Though contemporary in design, the architectural style of the mall is a modern interpretation of the original sheet metal architecture rooted in the vernacular of the early mining town settlements.

The central piazza space, functions as the heart of the mall and forms the traditional "town square" with all the associated ambience and interaction.

Internally, the mall is characterised by ample natural ambient light and as much exposure for the tenant shop fronts as possible.